VIBEIN is a project dedicated to the sale of sex toys with a short-term vision of contributing to society through the promotion of good practices in sex education.

VIBEIN seeks to break the paradigms and taboos that exist in society on the subject of sexuality, disseminate valuable information with the aim that people lose the fear of self-exploration.

They wanted the brand to transmit confidence, security and discretion for those who are interested in the subject of sexuality.

That’s why I decided to focus on building a brand that was friendly and trustworthy; the name VIBEIN is closely related to the hippie movement: openmind, peace, good vibes. In my research I realized that hippies had a great fascination for extraterrestrials, they related them with spiritual beings that would lead humanity towards peace and evolution, exactly what VIBEIN wants to reflect: to bring new ideas, to invite to self-exploration and to break taboos.

Our logo reflects this concept: an alien hand making the peace symbol that is also a reference to sex toys. The “i” in the name is a pair of aliens. All the brand communication is based on the hippie-alien concept with a friendly and educational tone. This was the result, I hope you like it.