The North South Sabor (TNSS) is a Colombian specialty coffee shop located in Athens, Georgia, USA.

Manuel, the founder of the project, is a Colombian from the northern part of the country, renowned for its delicious high-altitude coffee.

Manuel knew that in order to enter the market in a positive way, he needed an image that would make a strong first impression, an image that had to be sober and minimalist but without losing the Colombian touch and flavor; that’s why he came to us.

We worked on the complete identity for this project based on the idiosyncrasies of Santander to develop communication, uniforms, merchandising, packaging, social media, and the entire graphic universe surrounding the brand.