NUTRILAR is a poultry feed production company located in Tepatitlán, Jalisco, Mexico.

NUTRILAR is more than a poultry feed, it is a commitment to the quality, health and growth of the hens. It is formed by specialists in poultry nutrition, focused on offering customized solutions that guarantee the welfare of the hens and the excellence of their eggs.

The brand stands out for being close, expert and empathetic. We wanted to visualize NUTRILAR as that friend who is always there to support you, but who also has the experience and knowledge to guide you to success.

That is why we wanted to give it a fresh identity but one that projects strength to stand out in a market saturated with brands with an unprofessional identity. We chose a color palette close to the poultry industry and played with elements representative of chickens to create the logo icon (egg + chicken footprint). This was the result: