HI-TECH Pallets is a brand that stands for innovation, durability and customization in the manufacture of heavy-duty pallets.

Their commitment to quality and sustainability is reflected in every product they create, providing safe and reliable solutions for industrial companies.

My goal as a brand designer was to create a visual identity that would help HI-TECH Pallets improve market perception and generate greater trust so they can quickly scale and begin to be recognized in the plastic pallet market.

We used the concept of pallets to develop the main icon and the concept of innovation to develop the typography of the logo.

We created graphic elements based on the lines, shapes and grids that we commonly see in plastic pallets to give the brand more personality and presence.

Being an American company, we chose a blue, white and red color palette to reflect the patriotism that distinguishes them. This was the result, I hope you like it: