EMPLEABILIDAD CON ALBERTO is the personal project of human resources specialist Alberto González.

Alberto started sharing content on social media about tips and advice to find a job and improve your resume, during one year he reached 76,500 followers in all his social networks, has collaborated with other content creators, has given workshops and conferences throughout Latin America.

Alberto only had a logo that he designed in canva when he started his project, it was just what he needed to get started. After a year of much growth, advising hundreds of clients and positioning himself as a reference in the human resources industry in Mexico and Latin America, Alberto realized that he needed to professionalize his brand identity, that’s why he contacted me.

Alberto stands out for his human and empathic side, this was the basis to develop his identity.

I decided to keep the colors since the blue tonality and the contrast of yellow and red generate confidence and give an air of friendliness.

I decided to make a logo, that is, just typography but with a lot of personality, combining the formality of the industry with the warmth and friendliness of Beto.

I designed a series of variations to be used on different surfaces and applications.

I developed graphic elements for each of his services to maintain the friendly personality of the brand.

I designed all the necessary documents so Alberto could reflect more quality and professionalism when presenting himself to potential clients.

This was the result.