MEDUSSA is a swimming brand focused on aquatic learning for boys and girls. Being in a very limited market of options, the brand decided to focus on boys and girls, with teachers and aquatic educators specialized in these users.

Since the brand is aimed at moms and kids, we needed it to represent trust, fun and innovation.

I designed the brand following the concept of the name and swimming: blue colors, aquatic animals, friendly and handmade illustrations to give it a closer touch.

The construction of the logo was a very fun and exploratory process: the head of the jellyfish is a swimming cap and the eyes are goggles. We designed other elements related to the industry such as a glass floor pattern that we commonly see in swimming pools, elements like the sandals, the whistle, the stopwatch, the goggles, the hat, the stairs to get out of the pool, etc.

For the corporate stationery we followed the same path of the brand so that all the elements had coherence. This was the result, I hope you like it.